Meet the Staff

JEANI ROTH:
(Owner/Creative Director/Senior Glow Color Specialist)

Eclectic & quirky are two ways to describe Jeani, which is one of the reasons she always dreamed of living in NYC… she knew she would fit in.

Starting out as a make up artist in 1988 she freelanced for several cosmetic companies, also doing work in print media and runway shows. She decided to branch into the fashion industry in 1994, primarily working in the corporate retail division for the Express stores as a Regional Asst. Manager – overseeing the Northeast market.

Over 20 years of experience in the fashion and beauty industry has given Jeani the tools necessary to explore her passion for starting her own companies.

Jeani has been allergic to the sun for the past 20+ years, so she stays out of the sun and lathers her skin with SPF 30 daily. So once she found out about her sun allergy, she knew being sun safe would enhance her lifestyle. Always searching for the perfect sunless tanner she would purchase product after product… finally after 15 years it happened… she discovered the best sunless tan ever.

Faux Glow , Inc. was established by Jeani in 2003. Faux Glow is for those of us who love to have a healthy glow that the sun provides – but doesn't’t want to suffer any skin damage.

Jeani & Faux Glow have caught the attention of the media. In Style, Daily News, Allure, Self, Life & Style Weekly, Fitness, Health, In Style Makeover & New York Magazine. Not only has the media published numerous tips, quotes, and professional advice from Jeani, but many celebrities enjoy Jeani's talent's as well. Ivana, Lindsay, Paris, Nicole, Britney and others whose anonymity will be honored have frequented Faux Glow.

Citysearch has voted Faux Glow as the "Best of Citysearch Sunless Tanning Audience Winner 2008" in New York City.

She has also done numerous shows, Good Morning America, The Today Show, The Mike and Juliet Show, Inside Edition, Ambush Makeover, MTV, VH1 & NY360 - these shows have shown Jeani's true hidden talents on camera!


Danielle Farrell:
(Senior Glow Color Specialist/Senior Make Up Artist)

To say that I am simply a make up artist is an understatement. My fascination with beauty began at home. Born into an extremely creative Trinidadian-American family, my mother, a former Ms. Trinidad, was a huge inspiration.

As a child I would sit in front of my drawing board and paint my days away. I was obsessed with colors from a very young age. My childhood visits to Trinidad for Carnival are what sparked my curiosity about the techniques women around the world use to enhance their natural beauty. During Carnival I helped my cousin prepare her band, Genius. Watching as they put on their elaborate costumes and makeup urged me to want to learn more about different methods.

By the age of 13, I was doing anyone’s make up I could get my hands on!! With a mother that won countless beauty contests, I had no choice but to absorb all of the art and beauty that surrounded me. I actually started working professionally by the time I was 18, working for Benefit @ Macy’s. With the helpful experience I gained there a short two years later, I grew confidant enough to begin freelancing locally for special events such as Weddings, Proms, Sweet Sixteen’s, etc.

My life long friendship with fellow Senior Glow Color Specialist, Elizabeth Serna, has also been very valuable. Through her I was able to absorb a lot of information and technique as she is very generous in sharing tips and tricks on makeup application. As you can tell, it is in my blood to love beauty, makeup, and fashion.

With over 8 years of professional experience, my passion for beauty is stronger than ever. I believe that make up can make you feel empowered. If you feel better about how you look, you will project the image to the world with conviction. I'm so glad to be working at Faux Glow as a Glow Color Specialist because my focus is to help people come out of the sun and get a natural healthy glow that won't cause skin cancer. Also it will help keep their skin wrinkle free. Now who doesn't love that?


Shahla Powell:
(Senior Glow Color Specialist/Senior Make Up Artist)

At Faux Glow, Shahla recognizes each client’s special needs and delivers with her savvy eye for perfection. She has mastered the art of exquisite make-up application and flawless eyebrow shaping. From the photo shoot to the altar, this gifted make-up artist transforms her clients to look “close-up ready” for that special moment. She believes that beauty comes from the inside, and as such endeavors to embellish her clients with a look that is ravishing, starting from within. Beauty begins with healthy skin and a clear complexion. To neutralize the effects of everyday stressors, like smoke, sun and pollution, Shahla believes in taking a gentle, yet effective approach to skincare.

Shahla’s journey began at Michigan State University, where she graduated with a degree in Apparel and Textile Design. While there, she worked as a costume and make-up artist assistant in the theater department. Shahla learned stage and character make-up, prosthetics, and began to develop her skills to achieve looks that ranged from “wedding-day flawless” to “on-stage dramatic.”

After graduating, Shahla moved to New York City to experience fashion in a new way. First she interned as a design assistant for Paul Carroll, working on hand-made, high-end women’s wear. This helped to launch her career as a freelance stylist. Subsequently she began styling for photo shoots, promotional events and trade shows. Through her experiences on set, Shahla continued to further her knowledge of make-up artistry and hone her creative skills.

Make-up proved to be just the beginning. Shahla went on to attend Atelier Esthetique, and receive her Esthetician’s License to become a skincare specialist. This allowed her to work as a Make-Up Artist for Elizabeth Arden’s Red Door Salon. While there she mastered the various aspects of make-up artistry, including private lessons, eyebrow shaping, special events, weddings and television appearances.

Here at Faux Glow, Shahla recognizes each client’s special needs and consistently delivers quality results for all occasions. Whether you wish to show off a subtle tan, or impress with an island bronze, Shahla is certain to make your natural beauty shine through.


Julie Serna:
(Glow Color Specialist)

Julie Serna is one of our newest members of our "talented" family. Born and raised in Long Island, Julie always had a great passion for painting and strong curiosity for the blending of colors and their outcome. She possesses a creative imagination and strong visual sense. Even as a young child in art class she paid much attention to detail. Perfection was always her goal for a finished product. She was never satisfied with a "job half done" which is why her clients always leave having a "natural even glowing tan" they wanted. She is proficient in producing creative and technically perfect visual representation.

Being a mother to a energetic 3 year old, Julie proves she has a great ability to multi task. She really listens to her clients wants and tries her best to have them leaving satisfied and feeling beautiful. She can empathize with most clients because she herself can not stay in the sun for long periods of time and needs to constantly reapply SPF to prevent from burning. So Faux Glow is the answer for her. It leaves her looking good, and when you look good, you feel good.

Over the last few years Julie has learned so much from her fellow senior Faux Glow specialist and sister-in-law Elizabeth (Liz) Serna. Elizabeth has schooled her and introduced her to the world of spray tanning. Elizabeth recognized Julie's unique skill of perfection and detail and Julie saw how satisfied and happy Elizabeth makes people feel so she just needed to be part of it. Being part of a team of people who's main objective is to make people feel good is what it's all about.

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